Bayerische Motoren Werke AG, more commonly known as BMW, is a world-renowned German automobile, motorcycle and engine manufacturer headquartered in Munich, Bavaria. Established in 1917 largely by Franz Josef Popp, the company employs 102,007 people worldwide with total assets of €123.42 billion as of 2011. BMW also owns and produces the MINI marque and Rolls-Royce branded cars.
The BMW logo is credited as one of the most crucial components behind the success of the automobile giant. It has been slightly modified throughout the years, but nonetheless remains a very powerful and memorable corporate identity. The emblem consists of four quadrants in blue and white tint; a roundel that holds these two national colors of Bavaria. A popular theory also proposes that it depicts the white propeller blade against the blue sky; reminiscent of the company’s origins as a manufacturer of militia airplanes during World War I.
The BMW logo is widely regarded as one of the finest car logos in the history of graphic design.
Shape of the BMW Logo
The BMW logo contains a think black circle which is bordered by a smooth silver outline holding company’s name in a prominent position. The core of the circle is broke up into four quadrants with national colors of Bavaria – blue and white.
Colors of the BMW Logo
The BMW logo comprises of three powerful colors; namely blue, white and black. While the black color stands for the elegance and excellence of the company, the white represents purity and charm. The blue color, on the other hand, signifies the strength and reliability of its products.
Font of the BMW Logo
The BMW logo heavily borrows from Helvetica typeface, which was designed by Max Miedinger and Eduard Hoffmann in 1957.